I predict that it will be the next popular commodity in our new economic era and it's one of the reasons I changed my career path to be a coach.
During the Agricultural Revolution, we traded crops and food. During the Industrial Revolution, we traded gadgets and widgets. During the current Information Era, we are trading information and ideas through the Internet.
This is wonderful time to be in because there is an increasing sense of comfort. We have most of our basic needs met.
Need to drive somewhere? Just call a uber and a car will appear in front of your house in minutes.
Need to buy something? Amazon will have your product on your doorstep in 2 days. (Sometimes even same-day)
Need to eat? Browse seamless and a delivery guy will knocking in no time.
Need to learn something? Just google and there are thousands of articles for you to choose from.
With all this in mind, the main issue of our new generation is not a lack of goods, products, and information, but an overflow of choices.
We live in a society that has endless choices but limited attention.
You're constantly bombarded with social media and messages. Your attention is scattered. Your patience is low.
THERE IS UNLIMITED INFORMATION BUT HOW DO YOUREALLY WANT TO SPEND YOUR TIME? Looking at maslows hierarchy of needs, we move on to higher needs once our lower needs are met. So as our technology becomes more efficient and provides an increasing amount of our basic needs, there will be a bigger appetite for the higher needs such as self-actualization and living your creative potential.
I experienced this when I was at my corporate job. I had all my basic needs met but found my life increasingly lacking in meaning and purpose. That's when I started to feel a craving for more.
In Viktor Frankl's book, "Man's search for meaning", he shows the power of a sense of purpose as one of the deciding factors between life and death in extraordinarily tragic holocaust conditions.
So basically, purpose is really damn powerful.
And many people are starting to realize that. There's a big urge today to "find your passion" but not much out there showing exactly how you do that.
Under our current economic model, we work for what society needs. If society needs food, there will be work for farmers and manufacturers. If society needs gadgets, there will be plenty of factory jobs. However, many of these jobs are already being automated.
SO, WHAT ARE WE TO DO?I foresee a future in which everyone is hungry to live their purpose and life of their dreams. And the demand for two things rise...
1.) guidance on how to live your passion
2.) role models who live their passion
In order to provide these, it requires that you are living your passion. As a coach, I help individuals live their dream life so they can have their higher needs met as well as inspire others to do the same, who will then pass it on. From there, it creates a snowball of inspiration which brings more creativity to the world.